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#048 #hello #world

We are aware of the long shadow of the Information Age - the automation and obsolescence of our skills and no-longer-so-unique human talents. We have an irresistible fascination with Information Technology, with which we try to revolutionise our experiences in work, life and play. Two sides of a coin. Two sides of an equilibrium.

hello, dat.alets.ch

Oleg Lavrovsky, dat.alets.ch, based in the Effinger #labor, makes and iterates accessible digital tools to connect people, companies, cities, to a more Open world.

The @sodacamper inhabits virtual spaces, where new media formats like geodata and virtual reality are mastered, the reach of code arts and data protection are advanced.


Photo by Moving Water

After this, there is no turning back.
Morpheus, The Matrix

Brand new story

A life uprooted is a life of struggle with the nature of identities. Across borders, on- and offline, dissonant experiences split across networks and streams. The geographies of time and allegiance, whether to a place or a cause, stratify and bissect our initially wholesome natures. Ich muss der rote Faden finden. (I must find the red thread). See the forest, rise above the minutia of daily expectations, reconnect to foundations.

There is no thread: only a story.

“The best brand stories repel more people than they attract. Simultaneously magnetic and uncomfortable, strong brand narratives act as a rallying cry for some, but as a snub for most”
Kasi Bruno

A good identity will be manifest in becoming more accessible to clients and family, to my coworking and technical community, to institutions of learning, and the people around us.

Good brands work at every scale, and so should dat.alets.ch/sodacamper help me to devote my time to quality codecraft, to more tangible crafts. By setting goals and remaining committed to coaching and interacting with our audience. By saving the planet, overcoming all glitches, and baking loads of Data/Cake in the process.

Many thanks to Manuel Bürli for our brand story workshop today, where we explored the iceberg of my activities, rethinking and rebooting my studio for a fresh start in 2019!

Continued in Roots, branches, leaves and sunlight


“I have a theory of statistics: if you can double them or halve them and they still work, they are really good statistics.”
John Raulston Saul

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