/ space

#048 #hello #world

We are becoming aware of the long shadow of the Information Age - the automation and obsolescence of our skills and no-longer-so-unique human talents. We have an irresistible fascination with Information Technology, with which we try to revolutionise our experiences in work, life and play. Two sides of a coin. Two sides of an equilibrium.

hello, dat.alets.ch

Oleg Lavrovsky, dat.alets.ch, based in the Effinger #labor, makes and iterates accessible digital tools to connect people, companies, cities, to a more Open world.

The @sodacamper lives in social media, in virtual spaces where the techniques of data publication and visualization, new media like geodata and virtual reality, the reach of code arts and data protection are advanced.

After this, there is no turning back. You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes. --Morpheus, The Matrix (1999)

These identities are realised in becoming more accessible to clients and family, to my coworking and technical community, to institutions of learning, and the people around us. By devoting the time to quality codecraft, and finding the moments for tangible crafts. By setting goals and committing to coaching and interacting well with the audience. By saving the planet, overcoming all glitches, and baking loads of Data/Cake in the process :-)

To be continued ...

See also: Roots, branches, leaves and sunlight


Post Scriptum

For a long time, I struggled with the nature of identities on- and offline, dissonant stories split across networks and streams. The geographies of time and allegiance, whether to a place or a cause, stratify and bissect our initially wholesome natures. Ich muss der rote Faden finden. I must find the red thread. They said. See the forest, rise above the minutia of daily expectations, reconnect to foundations. For me, the key was asking for help.

Many thanks to Manuel Bürli for our brand story workshop today, where we explored the iceberg of my activities, rethinking and rebooting my studio for a fresh start in 2019!

“The best brand stories repel more people than they attract. Simultaneously magnetic and uncomfortable, strong brand narratives act as a rallying cry for some, but as a snub for most” --Kasi Bruno

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